Intentional Design Inc.

We use a flexible organizational model, building the best team for each client and project from a network of North American providers. Our team members are all highly-experienced and seasoned practitioners. We select and manage the best providers for each engagement, often bringing together diverse skill sets, including strategy, organization and design, to yield highly innovative solutions. Current staff and recent partners include:

• We enabled a $700 million manufacturer to develop a bold new customer experience vision, supporting business processes and teams, allowing them to be more competitive and grow their market share by 25% in a mature industry. Rethinking how the company delivered value together with its national dealer network to common end user customers was a critical part of the solution.
• We led a $70 million dealership in redesigning their inventory management processes and organization. New designs reduced inventory investment with faster inventory turns, a higher percentage of orders filled immediately and lower process operating costs. Within one year after the redesign was completed, this dealership was recognized by their primary manufacturer for having the best inventory management performance of any dealer in the nation.
• We designed and delivered a project to help a $4 billion global transportation company improve 20 of its highest value business processes. Due to quick wins identified and implemented during the project, immediate financial benefits paid off our fees within six weeks.
• We served as project manager on a yearlong engagement that successfully enabled a group of 13 acute care hospitals to reorient their business and operational focus around the patient and family journey through the system.
• We improve workplace performance by integrating process and organizational design with architectural and interior design methods. We have hired architects and interior designers and collaborated with them to perform projects such as the workplace transformation of a 15,000 square foot legal office in Oakland City Center.

Traci Shoblom provides expert support to individuals in need of job coaching, business coaching and life coaching, and recently developed an in-depth capability in health coaching by earning Master's Level Certificates in Whole Health Education and Whole Health Coaching.

Transitions, whether related to career, job and business changes, or to personal and life changes, experienced positively or negatively, can be stressful and challenging to work through. Traci’s coaching style is that of an experienced, caring friend and supportive mentor. She offers practical guidance and emotional support to help you persist and work through your challenges and transitions while gaining a growing sense of mastery.

Traci earned a B.A. in Psychology from USC and an M.A. in Organizational Psychology from the California School of Professional Psychology. Traci was introduced to coaching while working with her first coaching mentor, Dr. Marshall Goldsmith, Founding Director of Keilty, Goldsmith and Company, and one of North America’s premier executive coaches.

During 18 years as a professional coach, through her own practice and association with companies like Keilty, Goldsmith and Company and Nightingale-Conant, Traci has coached more than 500 executives around the globe. She has provided services to companies as diverse as ExxonMobil, Johnson & Johnson, Budget Car Rentals, GTE, Sun Microsystems, Nortel and Northrop Grumman.

An accomplished freelance writer, Traci has written numerous audio programs and workbooks for Nightingale-Conant. The audio programs include "The FlexBrain Method," "The Richest Man in Babylon," "Focused Mind, Powerful Mind," and "The Top 2%: How to Become the Highest-Paid, Highest-Profile Person in Your Industry." She has written the workbooks for more than 50 Nightingale-Conant audio programs, including health and wellness titles such as "The Five Forces of Wellness," by Dr. Mark Hyman, and "Mind/Body Nutrition," by Marc David.