March 29, 2007
What Do We Design?
We design businesses—including strategy, organization and workplace—while planning and supporting the change processes necessary to realize our clients’ aspirations.
What Makes Design "Intentional"?
According to William McDonough, a leading architect recognized by Time magazine as “Hero of the Planet”, unintended consequences signal a failure first of intention and then of design.
Effectively, unintended consequences arise from unintentional design.
Intentional Design™ means applying purposeful, systematic design to realize the best intentions of our client companies for their stakeholders.
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